Brand · Hanko

One stamp. One thousand uses.

The short version of our brand system. For the full thing, the source files live in our repo.

The seal

忍 — nin.

The character means endure, persevere, patience — the same character that gives 忍者 (ninja) its name. 心 (heart) beneath 刃 (blade): discipline as the act of holding steady.

Colors

Four core pigments.

Vermillion

#E0432F

The seal. One per screen.

Sumi

#0E0F12

Primary text. The ink.

Washi

#F8F4EC

Cream paper. The page.

Snow

#FBFAF6

Elevated surfaces. Cards, modals.

Type

Three families. Never more.

Display · Fraunces

Discipline, made visible.

Body · Inter

The quick brown fox jumps over the lazy dog. Inter carries the weight of everything the reader needs to understand.

Mono · JetBrains Mono

const kata = practice.sharpen();

Brand · kanNINJA